Search


Blogroll

« | Home | »

Media and the Brain

By Bruce | October 29, 2008

Popular culture has become as sulfur-smelling shit hitting the fan — specks of bad yuk all over everything.
Spreading across the face of modern life like a thick, wet blanket, obscuring vision, hampering and dominating, culture is just a waste product from the engine that’s the media — and media the word carries a definition created from an almost-endless list of particulars from TV, movies, books, art, anything written, spoken or sang, to science and engineering.
A whole shitload of shit.

(Illustration was found here).

Modern media’s nefarious influence originated the day before Halloween, Oct. 30, 1938 — 70 years ago Thursday.
Reality and fiction became one and the same for a big chunk of the US public when Orson Welles and his Mercury Theatre on the Air created a radio-induced panic by adapting H.G. Well’s War of the Worlds as a news broadcast.
Welles and his group adapted all kinds of literature for its weekly radio show — just the week before, they’d presented Jules Verne’s Around the World in 80 Days — but War of the Worlds turned out to be more than just another production.
A shit-fire erupted. Listeners who failed to catch the opening disclaimer about it being a radio play, had to wait 40 minutes before another explanation was made — more than enough time to panic and become irrational.
Although there were stories of mass panic — people cowering in basements, roads full of cars, fleeing a horrifying Martian fireball landing near Grovers Mill, New Jersey — it has all proved to be highly exaggerated by newspapers the following days.
The big mess came from tons of panic telephone calls to police, fire and radio stations, newspapers, hospitals and the like.
A good account of the incident can be found at National Geographic.

In the wake of the Munich, Germany, bullshit with Hitler only a month before and Welles’ efficient use of realistic-sounding news operations put a naive public quickly on edge.
As noted journalist Dorothy Thompson wrote at the time, Welles’ little exhibition had political consequences:

No, the mega-talented Mr. Welles did have something at hand — the great, unknown fear factor in human nature.
Media attacks the brain.
Joseph Goebbels had a knack for using media to fearmonger, or manipulate media to scare, to obtain a certain goal, the media a vehicle/means to an end, so to speak.
In fact, Goebbels founded and was the principal editor of the official Nazi periodical Der Angriff — “The Attack.”
And nowadays, we have Karl Rove, who really was an inbred follower of Lee Atwater.
Bush’s brain attempted to manipulate America, and in some cases, and for awhile, did just that, twisted and kneaded facts from lies, half truths and just plain plain bullshit.

(Illustration found here.

And, despite all the techno-marvels available nowadays, silence can be more than effective.

Indeed, silence on the most-all-consuming of all media — TV.
Television’s affect/effect is enormous, its influence on everybody pretty-much total — no one is immune, nobody gets out of this one alive.
Dreamy, fantasy-fueled kids, such as I in the late 1950s (and still today in grown-up form), are the easiest victims for TV’s long-lasting, potent and enchanting facade, which by now has produced a twisted-madness view of life.
One doesn’t have dwell in the ethereal, however, to have succumbed to TV’s wiles — sons of insurance salesmen and sons of farmers or teachers or big-rig drivers, all have been stamped in the brain by a television set almost all the time somewhere in the near vicinity.
Fiction and reality are practically fused nowadays with cable, satellite, blow-back online TV like YouTube, subtly blended and seamless, patched together in the twinkle-blink of an eye.
TV is an apparatus so much a part of life this past more-than 50 years, it’s taken completely for granted. Albeit the TV screen might cover a wall, it’s still an appliance so-well-blended, so-always-there, it’s near invisible.
The instrument of TV, in itself, is just like a toaster, but way different.

Despite all the chatter, all the options on TV nowadays, bullshit is still bullshit even when spoken with less than a whisper.

Case in point: Ignorance by a huge chunk/swath of America to the New York Times much-detailed expose of the Pentagon’s propaganda program.
The huge Times piece (11 pages) outlined how Donald Rumsfeld and his Pentagon created a legion of retired military types to hype the war on TV.
Of course, in the wave of hyper news the past three months, especially with the worldwide financial blow out, along with the politics, Sarah Palin and like junk, the revelation of Pentagon mouthpieces on TV news shows lying about how the Iraqi war was proceeding has slipped far, far afield.

Although the story appeared in April, and there was much play online, television went total black on the whole affair — TV was a co-conspirator.
Only one TV network, PBS, reported on the Times story and the Pentagon operation.
As Think Progress noted in early May;

The Pentagon has apparently gotten away with it — at least for now.

Another media quiet moment is the back-story on John McCain.
Rolling Stone magazine earlier this month presented a description of a self-centered hardcase McCain — a lifetime thing.
And if even a third of the article is true, McCain has very serious mental problems.
And this:
In September, counterpunch.org published a letter describing an encounter a woman had with McCain while on vacation in Fiji prior to the 2000 election.
I made mention of the incident on my blog and continued on my way.
Last week, I spied another story on HuffPost which sounded very similar, but different.
The first story can be found here:

And this from HuffPost:

The problem is we didn’t know who he is — apparently a badly deranged individual — because the news media, the mainstream news media, never told the truth, never revealed McCain’s problems.
Apparently reporters covering McCain looked upon him as a granddaddy or something akin to that as witnessed by a story Tuesday in the LA Times:

The reporter, Maeve Reston, then hit McCain with an awkward moment as seen here and the sweet, Straight Talking Express went into the cold, ugly gulping ‘Do You Know Who I Am?’ bullshit.

Does Tom Brokaw know McCain’s real persona?
Mainstream journalism has become way-lucrative for some that past couple of decades, just look at Ted Koppel’s estate jumping.
Control is to govern the TV.

(Illustration found here).

Technology has shifted the TV from just the so-called ‘living room’ to practically anywhere.
The Internet and all the little gadgets associated with it has caused a revolution in how we view the boob tube, maybe rearranging the impact of TV’s influence.

Last March, Seth MacFarlane, the creator of “Family Guy,” a Fox animated comedy that ranks among the most popular online shows, told the International Herald Tribune a long-time familiar fixture might soon be gone from our lives.

An idea evoking nostalgic sadness for an inanimate object.

My first TV memory is of the set itself — an image really, really faded of this enormous cabinet-looking thing with a small glass front sitting on the back of a delivery truck, circa summertime, 1955.
I was a bit younger than seven — I hadn’t started to school just yet — and the set belonged to neighbors, owners of a hardware store in downtown Enterprise, Ala.
My family didn’t get our own TV for another two years, and after that, always had one.

TV appears a product of a near-obsessive desire to eliminate distance between people, places or things. No one guy invented TV.
A shit-load of brainiacs over near-two centuries, probably starting in 1837 with studies on electromagnetism, contributed in one way or another to advancing the product further toward the TV system we have today.

As a perception, this technological wonder most likely completed its purpose on April 7, 1927.
On that day the first long-distant television signal was broadcast between Washington, D.C., and New York City.
Secretary of Commerce Herbert Hoover gave a little speech at the event.
Hoover was a rich, progressive, too-big-for-his-britches nit wit.
A mining engineer by trade, he was elected president the following year, but blown out of office in 1932 by not understanding, and thus failing to figure out the Great Depression — his name now synonymous with an era of catastrophic disaster, as back in “Hoover times.”
In his comments at the TV-signal exhibit, Hoover lavished lofty words on the significance of the occasion, but also inadvertently revealed the inherent disaster of human-evolved technology:

Human genius…?

(Illustration found here).

Television today is a morphed-marvel of a medium.

In digesting TV, a human uses primarily the senses of sight and hearing.
The core of this is the sensorium, where all this shit comes together.
According to Wikipedia, sensorium (plural: sensoria) refers to the sum of an organism’s perception, the “seat of sensation,” where it experiences and interprets the environments within which it lives.
The term originally enters English from the Late Latin in the mid-17th century. In earlier use it referred, in a broader sense, to the brain as the mind’s organ.
This so-called mind’s organ — the brain — contains a person’s total character, which is based on an awareness by the individual of the unique and changing sensory environments around them. Our senses gives us sensation, perception and also provide interpretation.

Communication has always influenced cultural society.
A gaggle of experts, from Harold Dwight Lasswell and Harold Adams Innis to most likely the best-known of the media-studies-writers, Marshall McLuhan, sometimes referred to as the “Oracle of the Electronic Age,” predicted the onslaught of media and its effect on humanity.
McLuhan was a serious student of the inherent problems with media.
In fact, his most studious work, Understanding Media: The Extensions of Man (1964), warned “there can only be disaster arising from unawareness of the causalities and effects inherent in our technologies.”

However, McLuhan is perhaps most popular and a semi-cult icon for his phrase turned into book title, The Medium is the Massage: An Inventory of Effects.
He believed just about everything was “media” — including even a light bulb, that “creates an environment by its mere presence.”
He was so well known, Woody Allen used him as a rebuttal prop in Annie Hall.

In this modern age with a near-overload of information, the human brain is toiling overtime to digest and understand it all, a near total barrage of shit thrown as if from a techno fan and striking everybody between the eyeballs.
As this insane, unprecedented presidential election rockets to its conclusion, now only days away, the Wall Street shit-storm seems to never end, wars and way-more than rumors of wars keep nerves on edge and the global warming meltdown gets worse by the hour, just remember the words of one, Homer Jay Simpson:

Yeah, but sometimes I feel like them folks in 1938 New Jersey: Freakin’ shit! Now it’s Martians!

Topics: Articles | 2 Comments »

2 Responses to “Media and the Brain”

  1. Media and the Brain | The Gaia Resource Says:
    October 29th, 2008 at 5:51 pm

    [...] More: Media and the Brain [...]

  2. Compatible Creatures – War & Politics & Life - Info Ugly — News-Watching Sucks Says:
    October 22nd, 2009 at 9:00 pm

    [...] One aspect of the Internet is speed, how quickly events can be recorded, disseminated and digested across the globe — those damn, freakin’ cellphone cams! Iran’s presidential election last summer is a pure, prime example. Online allows anyone, anywhere at anytime to become a reporter, or more like it, a chronicler of events, places and things. Videos of just about every human situation has cropped up online to be viewed potentially near-instantly by billions of people, which makes the point — way, way-too-much information is thrown at the brain nowadays, and it’s not just via the Internet — witness all that horrifying shit bill-boarded off racked magazines on grocery-store check-out lines; we’re trapped there, forced to read glaring headlines on all kinds of cultural-personality-obsessed, dumb-fuck stories. (Read a loony essay I wrote last year on media here). [...]

Comments